Zero waste is a lifestyle that aims at questioning consumption behaviours in order to make informed choices that take into account the environment. Adapted to the reality of those who don’t have access to zero waste stores and/or have a limited budget, Cindy’s conference suggests solutions to make more with less. As a bonus, she will teach you how to avoid green marketing pitfalls.
Since 2015, she works as a lecturer and a consultant with individuals and businesses to give them tools and inspire them. These activities bring lots of rich experiences and diversity and allowed her to meet people from all over the province, adapting her content to their economic and geographic realities. According to Cindy, building a platform to promote access to zero waste goods and services was then a necessity. The Circuit Zéro Déchet emerged from this idea and is now an essential tool for newcomers to achieve a successful ecological transition. On a more personal level, she has more than 13 years of experience in graphic design and consumer marketing. After the birth of her first child, she became fully aware of the impact of consumerism on the environment. Hence her decision to take part in the movement against over-packaging and over-consumption.