Changing your behavior: How to get your entourage on board
Humans are socially complex. Understanding how and why people and social groups make decisions and adopt certain behaviors is the enigma that challenges social scientists. In a voyage to the heart of behavioral theory, come discover the response pathways of human behavior and the way in which we can act in order to reconstruct an architecture that promotes eco-responsible choices.
Véronique Desmarais is coordinator of Programs and behavior change for Fonds d’action québécois pour le développement durable.